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A notarised statement from a broadcast station that confirms the commercial actually ran at the time shown on the station's invoice.

The addressable functions include the ability to change a subscriber's level of service for premium channels, PPV, etc. A variant of DSL, ADSL is a data communication technology that enables faster data transmission over copper telephone lines than a conventional voiceband modem can provide.

Image superimposed on a screen picture that provides specific information about the display, such as channel number, channel logo or time of transmission. A commercial time period that is scheduled immediately preceding or following a scheduled programme on the same station in which a TV commercial spot can be placed. It does this using frequencies that are not used by a voice telephone call.

Or, it may refer to the average amount of time (typically minutes per hour) during the day/daypart in which viewers are exposed to advertising spots.

A basic distinction exists between requests that are server initiated and requests that are client initiated.

Today, all peoplemeter panels collecting audience data for TV advertising and programme purposes employ active measurement.

The Active/Passive Metering system actively reads video and audio codes embedded in the programme and is capable of producing audio signatures as a secondary identification method or as a back up.

User software that prevents Internet ads from being displayed.


 
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